redpepper Integrated Ad Agency

Ad Agency by day. Invention lab by night.

Tweet Street LIVE!

A Realtime Twitter Christmas

Integrated Components
  • Twitter Streaming API
  • Node.js
  • HTML5 Websockets
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The first real-time collection of Christmas Tweets ever assembled

Now you can enjoy a treasure trove of tweets all dressed up for the holidays and bundled together into one gloriously festive feed.“ Millions of Timeless tweets together, capturing the magic of the season, beautifully displayed in a serene, classic scene of good cheer and tidings of joy.

To enjoy, simply visit tweetstreetlive.com, stare at your screen and enjoy some of the most interesting and heartfelt holiday tweets from across the winter wonder web.

The perfect way to capture the sentimental musings of people filled with the holiday spirit. Tweetstreet live. The first and only twitter feed made just for the holidays by redpepper lab. Merry Tweetstreet to all and to all a good tweet.

BoomIlluminator - Crowdsourced Light Show / redpepper Lab

redpepper Integrated Ad Agency

Ad Agency by day. Invention lab by night.

BoomIlluminator

Crowdsourced Light Show

Integrated Components
  • Turbull Encabulator
  • Arduino
  • Raspberry Pi
  • Node.js
  • WiFi
  • HTML5 Websockets
  • 144 Red Bull cans
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A Crowdsourced Light Show powered by Red Bull.

The BoomIlluminator is an interactive art installation, designed and built by the redpepper lab team for Red Bull's Creation competition.

One size doesn't fit all

The Boomilluminator can only be turned on by inserting a can of Red Bull. Once on, the audio is captured via microphone and then processed by the Arduino. Complementary light sequences are instantly pushed out to the 144 RGB LED can lights by the Turbull Encabulator.

All of the synchronized lights

At the same time the onboard Node.js server pushes the corresponding light sequence to all the connected phones and extends the light show into the audience.

The Joy-O-Matic - A Glorious Online Game / redpepper Lab

redpepper Integrated Ad Agency

Ad Agency by day. Invention lab by night.

The Joy-O-Matic

A Glorious Online Game

Integrated Services
  • Online Game
  • Custom Illustration
  • Facebook Advertising
  • Social Media Strategy
  • Holiday Promotion
  • Integrated Campaign
  • Copywriting
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One year, we replaced our agency holiday card with an award-winning online contraption.

What do a Vegas-style online game, pickles in your mailbox and custom-illustrated greeting cards have in common? Our most elaborate Yuletide creation yet. Heading into the 2012 holiday season, our only wish was to put all of our integrated campaign knowledge to work for ourselves. We know everyone loves a quick and easy game, especially one they’re rewarded often for playing. Steadfastly guided by this and other insights from projects past, we set out to answer one question: How can we build a game that makes playing feel like winning?

For Every Spin, a Win

Unlike its casino counterparts, each and every spin of the Joy-O-Matic produced a reward. Visitors to the custom microsite could instantly print, pin, or share the bright shiny things that clicked into place, whether all three were alike or not. These instant prizes included a fully loaded, redpepper-devised drinking game and witty greeting cards (all instantly printable). Best of all, a three-in-a-row spin scored players a gift, shipped promptly their way.

A Workshop of Talent

As we wondered what the instant prizes could be, we realized pepper-made pieces of art were a must. With that, we replaced the static icons inside the spinner with our custom-written and -illustrated holiday greeting cards. Fantastically irreverent sayings (“Silent nuts, holy nuts,” for example) were brought to life by equally playful illustrations. This showcased some of our sharpest skillsets while adding a “What’ll I see next?” kind of anticipation to the experience.

It’s better to re-gift than to receive.

Winning an actual gift from the Joy-O-Matic was bittersweet. Winners were prompted to be “nice” and ship their gift to a friend. The alternative? Keeping it for one’s naughty self. And with things like a Picklecicle Kit and cans of spotted dick pudding, the choice wasn’t easy. In fact, even after mailing out over 200 of these pleasantly awkward surprises ourselves, we still can’t say what we would’ve done. (Okay, we may have kept a few.)

Spreading the Good News

We know better than to build it and expect folks to flock to it—just ask our media director. By targeting other marketers and industry players who might have had an interest in our holiday shenanigans, we generated just shy of 2 million impressions for the game and the agency in only 2 weeks. And because of our laser-targeting capabilities, some Facebook ads performed as well as, if not better than, most expandable rich media ads.

The real winner? Us.

A lot of weddings happen in Vegas. But we were simply seeking engagement—and we got it. Nearly 5,000 people spent an average of 3 minutes (!) on joyomatic.com, trying their luck at the spinner over 11,740 times. Facebook felt the love, too, when over 1,000 people shared the game to earn more spins. Did we mention that all this happened in 2 weeks? Just making sure.

Facedeals - Get personalized deals / redpepper Lab

redpepper Integrated Ad Agency

Ad Agency by day. Invention lab by night.

Check-ins get a facelift

Facebook check-ins are a powerful mechanism for businesses to deliver discounts to loyal customers, yet few businesses—and fewer customers—have realized it. A search for businesses with active deals in our area turned up a measly six offers. The odds we’ll ever be at one of those six spots are low (a strip club and photography studio among them), and the incentives for a check-in are not nearly enticing enough for us to take the time. So we set out to evolve the check-in and sweeten the deal, making both irresistible.

How does it work?

Facial recognition cameras are installed at local businesses. These cameras recognize your face when you pass by, then check you in at the location. Simultaneously, your smartphone notifies you of a customized deal based on your Like history.

The techie mumbo jumbo

The check-in app must be authorized via your Facebook account. With your help, the app verifies your most recent photo tags, using those to map the physical appearance of your face. Our custom-developed cameras then simply use this existing data to identify you in the real world. Personalized deals can now be delivered to your smartphone from all participating locations—all you have to do is show your face.

Bring on the Benefits

For businesses, there is no easier way to deliver customized deals. Users receive personalized offers simply by coming through the door, which removes the guesswork typically performed by both parties. Businesses will no longer wonder which offers will stick. Patrons will no longer plan outings with a deal-a-day mindset, but can simply frequent their favorite spots and count on being rewarded.

When can we see it?

While we're finalizing testing and seeking funding, we'd love to hear what you think. And if you'd like to see some of our other super-practical lab projects, check out Beeri, QReo, Likelight, and Hotpad

Not affiliated with Facebook.

Looking to invest in our innovative marketing technologies? Contact us at lab@redpepperland.com

Primary Coffee Co. - Coffee for Creatives / redpepper Lab

redpepper Integrated Ad Agency

Ad Agency by day. Invention lab by night.

Primary Coffee Co.

Coffee for Creatives

Integrated Services
  • Brand Development
  • Website Design
  • Website Development
  • Logo Design
  • Identity Development
  • Social Media Integration
Recognition
  • Mashable

    Want to Heat Your Coffee With Your iPad? There’s an App for That.

  • Techcrunch

    Primary Coffee’s HotPad App Makes Your Overheating New iPad Useful

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How could we craft a coffee brand like none other?

After 10 years of growing brands for our clients, we’d gained the necessary insights and inspiration to grow a few of our own. And since we drink more coffee than should even be possible for 30 humans, we thought java might be a fun product to kick us off. One extra twist: in the spirit of rising to occasions, we only gave ourselves eight weeks to create the whole brand – name, logo, go-to-market strategy, website, packaging, and lots of people to actually buy it. (Cue ulcers.)

Getting organized

Knowing our limitations, we teamed up with local roaster Bongo Java to take care of the coffee itself. While those master roasters developed five top-quality, ethically sourced coffees for us to call our own, we focused on the brand. In true redpepper style, we wanted to use our strengths and passions to play the game differently in the coffee industry. After all, we’re just a bunch of ad kids, so we’ve never been told “how you have to do things if you want to sell coffee.”

Choosing an audience

Most high-quality coffee companies focus solely on coffee and directly related issues like ethics and sustainability. Although our coffee would certainly be 100% organic and fair trade, we knew it would take something bigger than that to cut through the clutter. But the only way to find something that truly resonates is to focus on a very specific person you want to touch, and that means being fearless about ignoring a ton of other people. Considering our time crunch, we decided to build our brand for the people we knew most about – ourselves. And so we became a coffee company for creatives.

Building a strategy

Narrowing even more, we decided our company would be called Primary, because we’re all about creatives pursuing their primary passion simply by putting first things first and getting to work. (Think: Nike for creatives.) After all, creatives already drink coffee virtually every time they’re working. So with that nailed down, it was time to start adding meat to the bones. We decided to feature interviews with creative heroes so others could learn from what they’ve figured out. Then we developed an engagement feature that encouraged users to think critically about their creative processes.

Spreading the word

Eventually only one question remained: how on earth will people hear about us? With a nonexistent media budget, we needed something that encouraged users to share the brand themselves via social media. We came up with a system that rewarded users by giving them free coffee when they told their friends. Not only does that give us deeper engagement among current users and greater awareness among our audience, but it’s also a way for our online-only brand gets a real-world interaction with people before they ever commit to purchasing a product.

Launching to a warm reception.

With our Free Coffee feature in place, all we needed was to get people noticing the brand and the rest would take care of itself. The new iPad had just come out at the time, and the whole world was obsessing over the device’s overheating problem. We capitalized on that buzz by building HotPad, a web app that overclocks your iPad’s processor and reveals virtual heat coils on the screen – a perfect place to keep your coffee warm for hours. The story was on the front page of Mashable and Tech Crunch within hours, causing our brand to be tweeted to over three million users less than a day after its site went live.

Results are still brewing

We’ll keep you posted on Primary’s performance as we see how it’s accepted in the real world. Until then, jump over to the site and check it out for yourself. While you're at it, why not spread the word through the Free Coffee feature. You might just find some Primary on your doorstep before you know it.


Interested in investing? Contact us at lab@redpepperland.com

The Christmaser - Virtual Holiday Toy / redpepper Lab

redpepper Integrated Ad Agency

Ad Agency by day. Invention lab by night.

The Christmaser

Virtual Holiday Toy

Integrated Components
  • Google Image API
  • 25,000 12 imported Italian twinkle lights
  • Custom GIF class (PHP)
  • Custom Illustration
Awards
Recognition
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How do you top an award-winning holiday e-card?

With the approach of Christmas 2011, a small, dark cloud began looming over a few heads in our hallways. The team tasked with creating the holiday e-card was feeling the pressure from how successful the previous year’s card went over. So brainstorms were had, ideas were tested, and nothing was sticking. At wit’s end, we abandoned all comparisons to last year. Heck, it didn’t even have to be an e-card. And with that removal of expectations, we decided to reframe the question: What is the simplest, yet most addictive toy we could build to reflect our crazy Christmas spirit?

The Machine

With a clearer problem to solve, the team had our idea in a single session: A virtual machine that takes anything you can think of and makes it Christmasy, just by typing in the word. And since we’ve learned that tasteful silliness spawns entertainment, we knew just what to do to these objects to make them officially Christmased. Our machine generated trendy, on-the-fly animated GIF that put lights and snowflakes on top of a Google image, and threw the word Christmas in front. Our goal was literally to make people, through their laughter, say the phrase, “Wait, it just adds those things to an old image?” As playful as the idea was, we built it with serious strategy. For instance, we wanted to make sure users felt like using the machine over and over again, instead of just Christmasing one object and leaving the site. So we tested where to place the search bar and how to write the copy to inspire the most people to use it more than once.

Very Merry Results

Launching less than a week before Christmas (How’s that for cutting it close?), The Christmaser managed to cut through the clutter and steal serious attention from stressed-out shoppers. In fact, the average visitor stayed on the site for more than seven minutes, Christmasing everything from themselves to their old high school soccer coaches to [words we can’t type on our site]. As for recognition, our designers were able to cross another publication off their bucket list. HOW Design, an agency favorite, featured The Christmaser in a special post about memorable holiday promotions. Now that’s how you take the spotlight off the last year’s project. (Best of wishes, 2012 team.)


Lego LikeLight - Facebook Like Indicator / redpepper Lab

redpepper Integrated Ad Agency

Ad Agency by day. Invention lab by night.

Lego LikeLight

Facebook Like Indicator

Integrated Components
  • Arduino Uno (Microcontroller)
  • Lego Digital Designer
  • 158 Lego Bricks
  • Facebook Graph API
  • PHP
Awards
Recognition
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How would a Facebook Like look in the physical world?

When Facebook opened up their Graph API, developers everywhere took to the streets celebrating all the data they could now access. Our minds went immediately to wondering what we could do with it. We started thinking – how could we take a single piece of the new information and display it physically, as a fun reminder that our real-world jobs are constantly being affected by virtual-world stats?

Choosing a Stat

We decided the most understandable stat for the general Facebook user was the Like. So our goal became to build a physical Like figure that reacted when someone Liked a given Facebook page. Next we needed a building material. We landed on Legos for two reasons: they look a lot like big 3D pixels, and they’re pretty much the best toys ever.

Connecting the Dots

From that point, the pieces started falling into place. Lego has a program for designing custom sets to build anything you want, so we designed a Like thumb and added a translucent front for 4 LEDs to sit behind. Then we wired in an Arduino microcontroller to communicate with a Facebook page (we chose Lil Wayne’s because he gets a lot of Likes), and wrote a script that tracked new Likes. The result: every time Lil Wayne got a new fan on Facebook, our LikeLight shined for a few seconds.

Review: Thumbs Up

Apparently we weren’t the only ones who thought a physical Facebook Like was cool. The LikeLight process video received 75k views and several gushing reviews – one of which had 300+ shares on its own. It’s one more piece of evidence that the wall between physical and virtual worlds is falling. And the ones who find new ways to break it down will be rewarded.

Qreo - Oreo QR Code / redpepper Lab

redpepper Integrated Ad Agency

Ad Agency by day. Invention lab by night.

Qreo

Oreo QR Code

Integrated Components
  • QR Code
  • Google Charts QR Generator
  • QR scanner
  • Database Driven HTML5 Mobile Web App
  • 441 Oreos
Recognition
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How could we use a QR code for a brand who’d give us total freedom?

We don’t really understand the QR code frenzy. QR codes should only be used to trigger a meaningful online experience from a physical context where only a mobile device is handy, but for some reason they’ve gotten slapped onto everything in the past few years. And they’re so ugly. But instead of fighting against things, we like fixing them a lot more. So we started thinking – what would we do if a brand gave us total freedom to use a QR code however we wanted? Naturally we took the question to the lab.

The QR Code

First things first: the generic QR code appearance needed some work. We’d seen some beautiful codes built out of physical objects, so we decided to take that concept up another level – what if we picked a brand whose products could be used to assemble the code, so the product literally became the marketing? We quickly landed on Oreos because they’re small, uniform, affordable, and tasty to clean up. Second, we needed a meaningful link for the code to open once it was scanned. To do that, we considered where we would want to install this enormous QR code if we really had been hired. Imagine you’re walking with friends on a crowded downtown street and you come across a huge Oreo QR code, sitting beautifully behind glass. You all stop and laugh for a second, impressed and a little shocked. One of you says, “I have to see if this works.” So you scan the image, and it really does pull up a site. What should the site have on it?

The Web Experience

Meet QReo, a mobile-centric landing page designed specifically for you, the person who came across the Oreo QR code on that busy street and took the time to find out where it led you. You’re greeted with a very simple question: “What do you love most about Oreo cookies?” Or if you prefer not to answer, you can simply look at what others said who have stood where you stand and scanned what you scanned. It’s simple, unexpected, and highly personal. That’s what a meaningful experience is all about.

The Taste of Victory

441 Oreos later (and 35 that magically disappeared during the process), we had ourselves a working QR code. But the real victory was in how alluring people found it. Even without being installed in public, the public wanted to see it – a feat not many QR codes have ever accomplished. In the first six months, the QReo video received 25,728 views and 234,540 loads. It was written about over 20 times by publications like Engadget and Laughing Squid. It even earned over 300 tweets. Tasty, huh?

Beeri - Siri-Controlled Beerbot / redpepper Lab

redpepper Integrated Ad Agency

Ad Agency by day. Invention lab by night.

Beeri

Siri-Controlled Beerbot

Integrated Components
  • Siri (iphone 4S)
  • Twitter API
  • PHP
  • Arduino
  • Remote Control Truck
Awards
Recognition
Learn More
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What if Apple’s Virtual Assistant could control the physical world?

The week Siri made her delightful debut on the iPhone 4S, we started brainstorming ways to put her to work outside the limited tasks Apple allowed – creating calendar events, locating us on a map, and playing Bassnectar when we ask. Suddenly the Big Idea came into focus: we wanted to assign the virtual assistant a physical-world task. And since we have so many beer lovers in the house, it only made sense to involve that lovely liquid gold in the project.

The Goal

Recognizing the importance of speed to the potential news interests in our idea, we decided to launch our project exactly one week after the iPhone 4s release. Knowing that left us only three days to build the whole thing, we started making quick decisions. We set the goal of getting Siri to pour us a beer, which spawned its apt name: Beeri. We also decided the action itself should be messy and complicated, which is far more entertaining and shareable than practical.

How it Worked

First, we needed to get Siri away from her restrictions and into a more open environment – thus, Twitter. So we taught Siri how to tweet by programming the contact “Tweet Beeri” into an iPhone 4S, which was linked to Beeri’s Twitter handle (@beeribot). With this set-up, we could get Siri to tweet our special phrase simply by saying, “Text Tweet Beeri – Could you pour me a beer?” Then we focused on Beeri herself – an RC truck with a WiFi-enabled gizmo that polled @beeribot’s Twitter stream every 10 seconds for new tweets that contained the word “pour.” When Beeri saw the magic word, she triggered the sequence of preprogrammed pour commands (go, stop, adjust) that control her modified circuit board. She knew to drive straight until her two proximity detectors sensed her moving away from the puncture wall after impact. Then she halted the drive sequence and adjusted to a 6-inch depth in order to get the beer to enter the funnel.

Toast-Worthy Results

Not only did we get the RC truck working right on time – the morning of Siri’s one-week anniversary – but we released the video to a shockingly warm welcome. In the first day alone, Beeri got picked up by tech sites like Mashable, Engadget, and CNET. Over the next few weeks, wider-reaching publications like Business Week and Creativity Online followed suit. In the first three months, Beeri earned $370,000 worth of media coverage and 368,000 views.

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    Suite 100
    Nashville, TN 37203
     
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    Suite 200
    Atlanta, GA 30305
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